peternel+ai je vizualni hibridni studio - spaja 25 godina iskustva u vizualnoj komunikaciji i grafičkoj industriji s AI tehnologijom s jednom misijom - ljudska vizija definira, AI, kao precizan radni alat, provodi.
AI u praksi
Jedna fotka, svaki materijal.
Kauč - koža, tkanina i ambijent iz jedne snimke.
One photo, every material.
Sofa - leather, fabric and setting from a single shot.
Isti prostor. Drugo staklo.
Staklo - tuš kabina, ograda, detalji i ambalaža, danju i noću.
Same space. Different glass.
Glass - shower enclosure, balustrade, details and packaging, by day and night.
Točno do centimetra. I do lumena.
Corda Acoustic, demo - mjere, visina ovjesa i svjetlo na stolu.
Down to the centimetre. And the lumen.
Corda Acoustic, demo - dimensions, hanging height and light on the table.
Tamo gdje kamera ne može.
Bager - teren, nevrijeme i svjetlo koje se ne da snimiti.
Where cameras can't go.
Excavator - terrain, storms and light no shoot could capture.
Stvarni proizvod, nova scena.
Kolijevka kruha - ciabatta za web i društvene mreže.
Real product, new scene.
Kolijevka kruha - ciabatta for web and social media.
Demo etiketa, gotova kampanja.
Maslinovo ulje - srdele u masliniku, scena i animacija.
Demo label, finished campaign.
Olive oil - sardines in the olive grove, scene and animation.
Paneli po mjerama kupca.
Solar - paneli na kući kupca, u pravoj veličini i omjeru.
Panels to the customer's measurements.
Solar - panels on the customer's house, at true size and proportion.
Proizvod gdje se stvarno koristi.
Prijenosna baterija - iz jedne fotke do scene i videa.
Where the product is really used.
Portable power station - from one photo to a scene and a video.
Jedna jedinica, svaki objekt.
Klima - ista vanjska jedinica na kamenoj kući, zimi i noću.
One unit, every building.
Heat pump - the same outdoor unit on a stone house, in winter and at night.
Katalog bez fotografiranja.
Kuhinja - fronte, radna ploča i zid po katalogu.
A catalogue without a photo shoot.
Kitchen - fronts, worktop and wall from the catalogue.
Ista soba, nova sezona.
Spavaća soba - presvlake, fronte i zid, bez novog fotografiranja.
Same room, new season.
Bedroom - upholstery, fronts and wall, no new photo shoot.
Iz vitrine na tanjur.
Pileća rolada - što je unutra, prikazano kupcu.
From the counter to the plate.
Chicken roulade - what's inside, shown to the customer.
Građevina prije temelja.
Istarska vila - od tlocrta do opreme i atmosfere.
The building before the foundations.
Istrian villa - from floor plan to furnishing and atmosphere.
Iz pogona ravno u katalog.
Kada - snimljena na paleti, prikazana u kupaonici.
From the factory straight into the catalogue.
Bathtub - shot on a pallet, shown in a bathroom.
AI koji razumije prostor i mjere.
Kuća na parceli - točno 5 m od ulice, po tlocrtu.
AI that understands space and dimensions.
House on the plot - exactly 5 m from the street, per floor plan.
Klijent vidi prije nego odluči.
Istarski dnevni boravak - od tlocrta do videa.
The client sees it before deciding.
Istrian living room - from floor plan to video.
Po nacrtu, ne od oka.
Pločice - nacrt polaganja, rezovi i gotova soba.
Laid to plan, not by eye.
Tiles - laying plan, cuts and the finished room.
Ista kuća, druga fasada.
Kuća - krov, fasada, garaža i stolarija po RAL-u.
Same house, a different façade.
House - roof, façade, garage and joinery in RAL colours.
Iz mobitela u oglas.
Apartman - snimka mobitelom, fotka za oglas.
From phone to listing.
Apartment - a phone snapshot, a photo for the listing.
Nacrt koji svi razumiju.
Odvodnja - skica pretvorena u 3D i animaciju.
A drawing everyone understands.
Drainage - sketch turned into 3D and animation.
Iz presjeka do gotovog elementa.
Beton - temelj, oplata i lijevanje.
From section to finished element.
Concrete - foundation, formwork and pouring.
Prazna lokacija, savršen kadar.
Arena, Pula - ista osoba u svakom kadru.
Empty location, perfect shot.
Arena, Pula - the same person in every shot.
Jedna lokacija, svaka atmosfera.
Rovinj - isti trg u drugom vremenu i svjetlu.
One location, every atmosphere.
Rovinj - the same square in a different time and light.
Kamen ostaje, svjetlo se mijenja.
Arena, Pula - šest atmosfera iste lokacije.
The stone stays, the light changes.
Arena, Pula - six atmospheres of the same location.
Isti par, cijeli grad.
Pula - isti par na svakoj lokaciji.
Same couple, the whole city.
Pula - the same couple in every location.
Prošlost koja se ne da snimiti.
Lika, patriot projekt - likovi, nošnja i krajolik.
A past no camera could capture.
Lika, heritage project - characters, costume and landscape.
Isti lik, svaka akcija.
FAN PROJEKT · maskota Grgo
Same character, every action.
FAN PROJECT · Grgo mascot
Hybrid intelligence AI agents
The speed of AI and human judgment, in a single result.
Arhitektura povjerenja.
Pravila po kojima koristim AI. Bez sitnog teksta.
Lice nije sirovina.
Ništa ne pokrećem bez izvora. Portret uz odobrenje, vlastita snimka ili materijal s pravima - tek onda ulazi AI, kao precizan alat.
Gdje idu Vaši podaci?
Koristim ono što posao traži, čuvam koliko treba, ne dijelim i brišem po dogovoru. A na papiru - Ugovor o obradi podataka po čl. 28 GDPR-a.
To je arhitektura povjerenja.
AI ne znači izmišljeno.
Generiram iz odobrenog izvora - scenu, proširenje, varijacije. Fokus ostaje izvorni original, a Vaš materijal ne hrani tuđe modele.
Sad je to Vaša obveza.
Od 2.8.2026. AI-sadržaj mora biti označen - obveza pada na svakoga tko objavljuje poslovno, javne ustanove i tvrtke jednako. Kod mene isporuka stiže već označena i dokumentirana.
Rješenje je moje.
Stotinu pitanja
o AI-u?
25+ godina grafičke struke, foto, dron i web - tek onda AI. Snimka je izvor, AI je alat. Komercijalno čisto, po GDPR-u i EU AI Act-u.
Proizvod je - proizvod.
Proizvod je uvijek izvorni original - boja, oblik i materijal stvarni. AI gradi samo scenu oko njega: ambijent, svjetlo, kontekst.
Hej Filip,
kratki brief?
Sve navedeno nije obećanje - to je moj kodeks!
Može! ↗AI brings significant cost-effectiveness - a faster workflow and greater production flexibility compared to traditional media.
What traditional production requires - actors, locations, equipment, shooting days, weather... - AI often does not.
More ideas. More variants. Fast.
Yes. Research from 2026 shows that AI images trigger emotional responses equivalent to traditional photography.
Photo, video, animation, 3D visualization, web graphics, UX/UI.
From a single visual to a complete campaign - the scope is defined by the brief.
You have full freedom to use the delivered work - in campaigns, projects, publications, with no time or territorial limits.
A raw AI element is not copyright-protected on its own. Real sources carry their own rights - a photograph its copyright, licensed material its licence, a model their consent. The final work - composition, development, refinement - is human work, transferred by the Contract.
The details are set out in the Quote and the Contract, in line with Croatian copyright law and the EU AI Act (Art. 50)..
Full freedom of use. Exclusivity by contract.
Your materials - photographs, documents, logos, data - do not become part of any AI tool. I work with tools whose commercial terms prohibit the use of content for model development and training: your material serves your project only and does not appear in anyone else's results.
Sensitive materials - personal data subject to the GDPR, or any material you request - are processed locally, on my own computer. For work involving personal data we sign a data processing agreement (GDPR, Art. 28).
Your materials are not raw material. Not for anyone.
Yes. Tools with a commercial licence, chosen according to project risk - a city website, an EU project, a public campaign. For the highest-risk projects I choose tools whose makers offer legal protection of generated content alongside the licence.
Where needed, delivery includes a written confirmation: what was created and under which conditions.
From 2 August 2026, the EU AI Act (Art. 50) requires a visible label on realistic AI content at publication. The form is not strictly prescribed - a text note, a discreet mark or a label in the post description.
With me this is standard: with the delivery you receive instructions and an implementation proposal, adapted to the format and place of publication.
You publish. Compliance arrives with the delivery.
I do - always with rights and consent at the source. AI faces and scenes are created in a tool that works on licensed material, with the consent of the people photographed.
Your product, dish or recognisable place starts from a real photograph - my shot, a shot taken with permission or your material with rights. AI builds the scene and atmosphere around it.
Jelo ostaje jelo. Brend ostaje brend. Mjesto ostaje mjesto.
A hybrid AI agent is a digital tool for automating expert processes - for example, a website accessibility analysis or an interactive map built from your data.
The synergy of two worlds. I set the rules, the UX and UI, define the logic and the goal. AI executes the technical part - organizes data, analyzes, generates the result.
Behind every product stands human work and intuition.
The speed of AI and human judgment, in a single result.
Yes. AI enhancement of your existing materials, new AI visuals, or a combination with classic production. You order exactly as much as you need.
A single visual: a day or two. A series or campaign: a week. Larger projects: timeline set in the Quote.
Urgent? Tell me your deadline - I will tell you right away if it is feasible.
By scope - the number of visuals, formats and level of finishing. Every Quote includes a fixed price before work begins, with no surprises later.
AI production typically means a lower price and a faster turnaround for the same scope.
The brief is the measure. Revisions are part of the process, defined in the Quote - I work until the result matches what we agreed.
A clear brief at the start is the shortest path to a result without surprises.